January 14, 2010

How to Use Google Insights for Search to Help you Plan What Topics to Write on

Google Insights for Search is a planning tool that writers can use to find the relevant topics that the web community is building interest on. It presents the historical data on the interest shown by the Internet users as evidenced by searches made on the Google search engine. It also presents the top ten searches and the top ten rising searches for the term entered by the user.

Google Insights for Search operates on two modes. You can use it without you signing in which gives only the line and bar charts with no figures. To see the figures that the lines and bars represent, you have to sign in to Google Insights for Search with your Google email address. It is important to note that the figures shown on the charts are not absolute search numbers but a percentage of searches made on the term as compared with the total number of searches made.

Google Insights for Search presents four categories of information including worldwide interest over time, regional interest, the top ten searches as well as the top ten rising searches for the terms entered in the search box. Interest over time would be useful in planning the topics on what to write on. As a writer, you would not want to write on subjects that nobody would be interested in. So you should choose to write on topics that are on the uptrend for the coming year. You can sharpen your grasp on what the readers are looking for by looking at the top ten searches and the top ten rising searches. You would want to write about topics that are building huge interest in the Internet community.

If you want to know what the top searches and rising searches about the Internet are, just select the Internet as the filter category, leave the search term box blank and click on the search button. You can do the same for some of the other categories to find out whether searches for a particular category are going up or coming down. As of today, January 2010, for example interest in automotive is on the downtrend although by a very marginal rate.

You can compare the statistics for a few search terms by clicking on the add search term below the top search term box. AS many lines and bars as the number of items that you're comparing will then be shown on the results. For example, if you compare the desktop and laptop search terms, you will notice a declining trend on the desktop and a rising trend for the laptop. With this data on hand, you could probably decide to write more articles focusing on laptops rather than on the more general term computer.

You can filter the results four different ways such as by type of search, by geographical region, by time frame and by categories. By type of search filtering includes web search, image search, news search and product search. Choices for the time frame filter include from 2004 to present, last number of days or months this year, and for only the particular year from 2004 to the present.

You may at this point ask what the difference between Google Insights for Search and the Google Adwords Keyword Tool. Well, both of these tools are based on actual searches made on the Google search engine so naturally, they are both concerned with keywords used by the searchers. However, Google Insights for Search focus only on the topmost ten statistics while the Google Adwords Keyword Tool includes most of the searches made related to the keywords of interest to the researcher.

Google Insights for Search takes the winning statistics on the terms you entered and shows you the historical figures including the projection for the coming year. On the other hand, the Google Adwords Keyword Tool includes as many permutations it can make including the synonyms of the terms that the user has entered. But more importantly, the Google Adwords Keyword Tool provides data for advertisers and marketing professionals like average cost per click and how high advertiser competition is for the search term.

Google Insights for Search would really be of great help to the writer in choosing the general topics that she should be writing on. It gives a glimpse of what user interests are going up and what interests are on the wane. We could almost say that Google Insights for Search would really be useful for planning the subject matter strategy for the writer. The Google Adwords Keyword Tool would come in handy in the implementation stage as a tactical tool for selecting the actual keywords to use in the article.

There are so many uses that you can make of the Google Insights for Search. You could think of really creative questions by mixing and matching different keywords. It's a great way to get to know what information the users have been looking for and what would likely catch their fancy in the coming year. The more you know about your readers, the more focused your topics for articles would be. Search Google for the Google Insights for Search web site and try using it. You will be amazed at the unexpected realizations you're going to have.

Read my article on how to get started and use Google Analytics for your personal web site at: http://laptopwriting.blogspot.com/2010/01/how-to-get-started-and-use-google.html.

Read my article on get started with Google Webmaster Tools for your personal web site at: http://laptopwriting.blogspot.com/2010/01/get-started-and-use-google-webmaster.html.